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Our growth, from the very beginning has been shaped by 3 guidelines : |
| What we want to be - We want to be a world class manufacturer. We put equal emphasis on Research and Development, Production and Sales. |
| What we want to make - we want to specialize in the niche area of Electronic Identification (hence, the name Elid). |
| Where we want to sell - we want to sell to the whole world. We want to treat the world as our market place. |
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| Our vision is to be a world renowned manufacturer of Electronic Identification Systems. |
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| Our mission is to create original, innovative and superior products at affordable prices and provide genuine customer satisfaction as well as to contribute to the well-being of society. |
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| We have progressed steadily to capture a significant market share in South East Asia.
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| We aim to consolidate this, and extend our market coverage throughout the world. |
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| We believe that our greatest asset is our people. Our people are behind our growth and success. No matter how much capital, technology and equipment we boast, it is bound to fail if human resources are not developed. Therefore we strive to Make People Before Making Products, and we are committed to bring out the best in people through comprehensive and systematic human resource development programs. |
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| We will constantly challenge ourselves to be a God-fearing, moral and ethical Company, whose employees are honest and trustworthy, and uphold high ethical standards in all their dealings. |
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ELID was established on Sept 9, 1989 in Kuala Lumpur, Malaysia. The initial 3 partners that formed the core of the company had already between them many years of experience in the Security Industry. They decided to choose access control as their area of specialization. |
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By February 1990, our first product - a single door access controller, together with magnetic reader and a DOS-based PC software was introduced into the market. The controller used a relatively unknown. Microprocessor chip introduced by Motorola at that time - the MC6HC11, as the main CPU. The product came to be known in the market place as EL2000, and it became a best seller in a number of South East Asian Countries. |
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| EL2000 established the reputation of ELID, and in the years following, many other equipment for lift control, car park control, time attendance etc were introduced into the market as ELID adopted the "One Card Solution" strategy - seeking to provide a single source for customers to obtain all their card-related solutions. |
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| Marketing into Singapore, Thailand, Indonesia, Philippines, Hong Kong, China, and other Asian Countries was thereafter aggressively pursued through sole distributors, one for each country. Most of the distributors established from the early nineties are still with ELID and actively involved in the Identification business, thus providing long-term stability to the customers they serve. |
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